Media Management: The Attention Perspective

نویسندگان

چکیده

With media being one of the first sectors information economy to be fully (i.e. with respect its design, production, distribution, and consumption) digitized, an era management has come end. Existing boundaries between different types have collapsed, as well all limitations about time space dissemination. However, this seemingly limitless expansion markets overabundance across a new barrier, which is that human/consumers’attention needed for consumption. Given shortening attention spans (as documented by empirical research), increasingly perceived most valuable resource sector strategies attracting, retaining sustaining must devised managed. Managing now becoming core management.

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ژورنال

عنوان ژورنال: Zarz?dzanie Mediami

سال: 2022

ISSN: ['2354-0214']

DOI: https://doi.org/10.4467/23540214zm.22.001.16923